The changing countenance of online advertising

The changing countenance of online advertising

The year 2011, has been quite eventful so far, for the online advertising industry. The first quarter of the year has witnessed transformational changes in the overall approach to online advertising. Recently Google outflanked yahoo for the first time ever to become the biggest online display advertiser.

With the long list of small and mid-sized business enterprises in its kitty, Google seems to be riding the jitney to success in the online advertising arena. According to the Interactive Advertising Bureau report, video and mobile ads are growing by leaps and bounds. In the first quarter of 2011 alone, Google raked in $400 million from the display ad revenue. Yahoo is supposed to have grossed $327million and Facebook amassed $240 million. Out of these three, the rate of growth of Facebook is the fastest. It has come up as a new and a highly effective advertisement platform for the various businesses. It is continuously revamping the applications and is changing the face of online advertising. Today Facebook is illustrious as one of the most potent and pragmatic online advertising platform.

The use of video ads is becoming an increasingly popular trend in the industry. This is solely because of their highly interactive and appealing nature. Google has predicted that by the year 2015, 50% of nearly all advertisement drives will include video ads. This will prove out to be beneficial for the marketers as people tend to enjoy seeing videos. Furthermore it is maturing as an immensely capable and cogent method of advertising products, services and ideas.

Mobile technology is making great headways with each passing day. Today people are cherishing the newfangled experience of browsing internet through their mobile handsets. So now users can use internet via their cell phones even when they are on their proverbial go. What will be interesting to see, is how the marketers are going to give prominence to their advertising campaigns on a mobile phone. This is surely going to be a challenging task keeping in mind the limited screen space available. The faster they are going to accomplish this task, the better it is for them. The power of a mobile phone will enable the marketers to reach out even to their distant pool of potential customers.

In the coming times marketers will have to be more creative and inventive to carve their niche in the online advertisement industry. It is not only the need of the hour, but also absolutely imperative for their sustenance.

Advertising Through Flyer Printing And Distribution

Advertising Through Flyer Printing And Distribution

There are many ways to advertise a business. For those who have enough budget, they can advertise their businesses through television, radio, newspaper, and through billboards. However, many small-scale businesses cannot afford such forms of advertising. It wouldn’t be practical for them to spend too much on advertising and lose their financial capability to spend on the other important aspects of their small business. But still, every entrepreneur knows that for a business to gain profit, it should still be advertised no matter how it may be.

One of the best ways through which small-scale businesses can advertise their business is through giving out flyers. Flyer printing and distribution is the cheapest but effective way to advertise a business. Aside from advertising, flyer printing and distribution can also be used for promoting events, dispersing general information, and for political campaigns.

The effectiveness of flyer printing and distribution for advertising a business depends on the effort that the business owners exert in distributing them. The more time they dedicate to giving out flyers, the more exposure they can get. Of course, it will also depend on the number of copies of the flyers that they are able to produce. Unlike TV, radio, newspaper, and billboard ads, flyer printing exposure will only be limited to the number of people who actually sees and read the flyers.

In order for the flyers to be effective, its content should be well planned. It should be brief but informative. It should include only honest information about what the business is all about, what the products/services are, how they do business, and of course, the company’s contact details. Irrelevant information that can bore those reading it should also be avoided. The flyers should also be made in a manner that it can attract attention and the interest of an audience. Putting some form of art to it such as graphics and creative lettering add to its appeal. It is also advisable to have them digitally printed in full color on glossy paper for best quality flyers.

The high effectiveness vs. cost ratio of flyer printing and distribution make it one of the most cost effective forms of advertising. Some companies, even those who are stable enough to afford mass media advertising, still use flyer distribution for advertising their business. Giving out flyers is an effective way to give out in depth details about the products/services that a business offers which their market might miss with mass media advertisements. If you are having trouble getting exposure for your start-up business, flyer printing and distribution can definitely give your business a boost.

A Market Data APIMaking an Interactive Financial Information Display Possible on Your Website

A Market Data APIMaking an Interactive Financial Information Display Possible on Your Website

Why do you need a market data API in order to display financial data on your website? An API is an Application Programming Interface, an essential part of the interactivity of Web 2.0. A programming interface is like a foreign language translator-It allows one computer operating on one system to talk to another computer operating on another system. Imagine how complex this can be when computer systems are communicating with market data. When you are providing financial information on your website for your visitors, APIs are necessary to display all but static, non-changing information.

Look for a market data solutions provider that can offer several different code-based APIs or SDKs (Software Development Kits) to ensure that you can connect with data feeds and tickers for real-time, delayed, end of day, and historical information. Having access to a .Net, Java, or COM/Win32 API will make this communication more easeful. APIs should have both a server side component as well as a client-side component.

Sample code should be provided with source code available for your tech team.

Consult with your tech team first to determine whether your system would most easily connect to a .NET, Java, or COM/Win32 API. Then find the market data solution firm that can provide the appropriate API for your system. If you need a .NET API to receive market data, make sure it is written in fully manageable C# code and built within a .NET 2.0 framework. If it is a Java API that you need, of course, make sure it is written in pure Java. No external native libraries will be needed. The Legacy COM/WIN32 API should be available from your market data solutions firm if your system requires this type of interface.

If this all sounds like a lot of mumbo jumbo to you, just make sure that the market data solutions company that you select offers complete code samples, documentation, and complete customized tech support, regardless of the market data API available. Broadcast feeds should come in a format that compresses and consolidates direct feeds from any exchange. Check to be certain that they offer financial data feeds in raw or original exchange format, utilizing HTTP transfer in XML, CSV, and FTP. And most importantly, make sure that the data you receive is the most timely, accurate data available. Your data solutions firm must provide reliable figures, with transactions, inserts, and corrections reported as they are reported by the exchanges. Visit BarchartMarketData.com, where you’ll find more information about each marketdata API available and how to get started on posting your own white-label financial data feed on your company’s website.

Colin Snider lives in New Orleans, Louisiana. He is a promoter for local venues, including concert venues and clubs, in the city. Football is his favorite sport and he is a hardcore Saints fan. He also enjoys trading and investing in the stock market and relies of end of day data to make financial decisions

California Victim of Financial Elder Abuse Says Bank Did Not Question Withdrawals

California Victim of Financial Elder Abuse Says Bank Did Not Question Withdrawals

A recent victim of financial elder abuse claims that Bank of America did not question transactions when she withdrew money. The senior citizen victim was allegedly scammed out of approximately $35,000. Police are searching for a black woman in her 40’s who disappeared with the money. California financial elder abuse attorneys warn seniors to be wary when people they do not know well as them to withdraw money from their accounts.

According to authorities in this case, the suspect told the senior citizen victim that the president of Bank of America had contacted her and told her that he need the victim to pull money out of the bank. The suspect promised the victim $572,000 in return for doing so. The victim then withdrew $12,000 from a Bank of America in Redlands, California, and another $23,000 from another Bank of America branch in San Bernadino, California. California financial elder abuse attorneys warn seniors that bank officials will not ask them to withdraw money from their accounts.

Bank of America officials say that there are security efforts in place to protect senior citizen customers from financial elder abuse. Bank of America has stated that bankers and tellers receive extensive training to identify banking transactions that are out of the ordinary. Bank of America officials also stated that they follow applicable state laws which may include contacting Adult Protective Services or local law enforcement. California financial elder abuse attorneys remind the public to be vigilant regarding financial elder abuse.

In this case, the suspect befriended the stranger in a grocery store parking lot. After the money was removed from the accounts, the suspect told the victim that the bank president wanted them to put the money in the victim’s trunk and return to the other Bank of America branch to fill out paperwork. The suspect then went to use the bathroom and disappeared with the money.

Evans Law Firm, Inc. handles elder abuse, financial elder abuse, physical elder abuse, annuity fraud, consumer fraud class actions, insurance and banking fraud cases. If you think that you have witnessed or are the victim of elder abuse, or financial fraud then contact Evans Law Firm, Inc. at 415-441-8669 for a free and confidential consultation, or email us at

Advertising – Print Vs. Internet

Advertising – Print Vs. Internet

Author: Daniel Agnew
Article Source: MiNeeds.com, where consumers get competitive bids from Web Designers or Computer Service Professionals. Read reviews, compare offers & save. Its free!
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As an IT Professional and a website designer I talk with many companies and small businesses about the importance of advertising and marketing on the internet. It is still to my surprise how many businesses are weary of spending the money on creating a website for online advertising. Before we move any further lets be clear about one thing. Online advertising is an incredibly low cost, low maintenance option that businesses have available. It is shocking to me how much businesses will spend monthly to be listed in multiple phone books for the same circulation area. I have several customers that have admitted to me that they spend at least $300 per month per phone book for a small two inch square space. These businesses are listed in three phone books and are spending about $900 dollars a month in phone book advertising that in todays society most people just throw away. However, after the initial setup of the website which can cost from $500 and up (for a good design), the monthly maintenance cost is extremely low in comparison. For domain registration and website hosting you should expect to pay between $50 and $100 per year in addition to any monthly maintenance or updating fee you may pay to a web design or SEO company. With the advances in todays technology phone books are becoming less of research tool and more of a paper weight while the internet increasingly becomes a point of reference for information for people. Now please be aware I am not advocating pulling all of your advertising out of phone books and investing solely in the internet, just carefully consider weighing the options. You might find that you can reduce your print advertising a very small portion and be able to afford a low maintenance website. In todays unstable economy and as we move into the future take a closer look at your companies advertising expenses and your return on those investments and consider making an investment in your future.
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Advertising – Print Vs. Internet

Advertise Your Brand Through Outdoor Billboard Advertising

Advertise Your Brand Through Outdoor Billboard Advertising

These days all kinds of business actually require outdoor advertisements. Just advertisement is not enough to exist in a market where there is lot of competition in the market as all the market owners are always ready to show their best output to the customers. Therefore you have to be extraordinary to exist in such a competitive environment.

Outdoor billboard advertising in Dubai is the best medium so as to advertise the brand as well as its product. An outdoor advertising billboard permits all other companies to get in touch with the potential customers located in different parts of the world. Many people miss advertisements that come on television but the outdoor advertising cannot be missed. One of the major kinds of outdoor advertisement is truck ads. In order to make people aware of your brand as well as product then truck ad is the best source.

Outdoor billboards are the best means to advertise your product as they directly target the potential consumers. This is one of the most famous and preferable option offered by companies. This provides you the opportunity putting large canvas in order to give the required information to large number of people. Earlier traditional billboards were actually put on the building tops or large walls. But now mobile billboard advertising has replaced that.

Image Matters is one of the most known media company. The expertise of our company is based on offering numerous communication solutions. We are amid the best recognized outdoor advertising billboards companies in Dubai. If you are in Dubai than outdoor billboard advertising UAE can be very helpful to you as we are here to help you. We actually help you in letting people know about your services by personally going in every corner of the city. Mobile billboard advertising can be the great way to approach potential customers. Thus, for a great ad and support, we are here to help you!