Category Archives: Advertising

Career Options In An Advertising Agency

Career Options In An Advertising Agency

As the world comes closer every day, the available career options have grown wider. Gone are the days when a graduation degree from college was the only option, before one began a career. With modern technology and improved lifestyles, the demand for employment in various fields has increased tremendously. New career options are available for people to help them explore their creative side, and turn their passion into a profession.

Today, we give you a small insight on the various career options, which you can explore in the field of advertising. A full service advertising agency demands for expert skills in various departments for different personalities, with varied creative talents. Here are some of the career options that one can explore in an advertising agency

Account Executives: This type of career option is best suited for people who are well organized and possess leadership qualities. The job of an account executive is to prepare media plans, control budgets, give suggestions on strategy issues, etc. Account executives are well paid and there is good scope for career growth.

Copywriters: Creative and witty people who can swiftly put their ideas in words are best suited for the copywriters’ post. The job of a copywriter is to visualize an idea and present it in limited words. They must hold a strong command over the English language, and have the knack of converting an idea into words.

Media Manager: People who are good with public relations skills are best suited for this job. The job of a media manager is to buy space in the media and update clients with the progress of their work. It is very important to be bold and quick for the job of a media manager.

Graphic Designer: People who have good knowledge about colors and are creative in nature, have the capacity to pull off this job excellently. It is very important to have good knowledge about color combination, design principles and typography. There is a lot of scope for growth for designers in digital media.

Photographer: People who have good knowledge about photography have a high demand in an creative advertising agency. Ad agencies demand for expert skills and do detailed work on their projects. Photographers have great scope for showcasing their talent and creativity in such firms. It is very important to have technical as well as practical knowledge about photography.

There are many more career options available in the world of media and advertising. The current generation will do great in any of these career options, because of their vast knowledge and understanding of the media world. Use of internet and exposure of western culture has broadened the imagination levels of the 21th century youth. This level of exposure increases creativity in outdoor advertising, transit advertising, online advertising, etc., and encourages more employment opportunities in the field of advertising.

Online Advertising Versus Other Means Of Promotion!

Online Advertising Versus Other Means Of Promotion!

Advertising on the net is considered more advantageous. Modern brand and business owners therefore create an online presence of their products and services and also prefer to launch their promotion campaigns in the form on Online Advertising. Winning the attention of modern advertisers, internet advertising sets the tone as one of the most in-demand means of brand communication at present. In this blog, let us take a look at a few advantages of web advertising over other means of promotion.

Internet advertising media is a cost-friendly means of communication. With a defined budget, one can choose the most relevant form of online advertising to promote the product or service. Banner ad campaigns, emailers, virals, PPCs, pop ups etc. are a few forms of web advertising form which the brand owner can choose from. Social networking advertising i.e. promoting a brand or business message on social networking sites such as facebook, twitter, MySpace etc. has also become a trend among modern advertisers.

An online advertising has an added advantage over print or other advertising media in terms of the availability of brand message. When customers visit the website where the brand message is displayed they can easily go through it. Like an outdoor ad display, this ready availability of brand message is one of the assets of launching an ad campaign through internet media.

One of the major advantages of Internet Advertising over other mediums is that the brand is exposed to a wide target market through it. An online ad display is not limited to a particular region or country, anyone who comes across the website and sees the ad display can access the brand message. An online advertising message is also a customized means of communication. Customers do not feel pestered with the brand message through online media. They can either go through the brand message or simply click on close button to do away with the brand message. No other advertising medium provides this facility.

Creative Advertising Agencies In Delhi Redefine Promotional Campaigns

Creative Advertising Agencies In Delhi Redefine Promotional Campaigns

It goes without saying that there is no dearth of advertising agencies in Delhi which has also become the bub of advertising industry over the decades. In many cases the success of such agencies solely depend on the multiple steps they take to promote their brands in a very creative manner. Of course any Advertising Agency would only survive to prove its mettle when there is consistency in its approach to serve the clients to meet the variegated requirements. Such aim would be fulfilled with the focused approach and creative ideas brought into application.

Creative Agencies

Out of the many outdoor advertising agencies in delhi the one which has now become household name through it becoming highlighted by the various brands is Brand Curry agency that exclusively focus on seeking attention of all and sundry through creative outputs. Marketing Communication is an approach of applying effective creativity into businesses. It must offer genuine solution to the marketing problems from promoting the products to selling them at the right junctures. That is why a Creative Agency hardly remains aloof from the potential parties which are always willing to explore best marketing strategies.

An Advertising that works is not the one whose attraction is for the lesser time of attention seeking. An enduring impact makes an Integrated Marketing Communication truly impactful no matter it is the case of a marketing strategy to sell products and or bringing new advertising ideas into application. It should be noted that Advertising programs differ according to the specific needs and products to promote in a cutthroat market today.

Corporate communication and applying the innovative concepts to make best use of advertising policies through using various sources would help promote the businesses for the profitable operation. It would be possible only when there is thorough system and approach in the advertising and promotional roles.

Proper Judgment

Finding genuine and workable agencies isnt a tough nut to chew if you have your specific parameters. Top advertising agencies in delhi are not only those with their big names. Narrow down your parameter to make the decision about the Advertising sites to reach to the best one for desired conclusion. This concept is very much simple that if you are creative and have the focus on work assigned then you are the right choice of clients for finding solutions of multiple marketing problems you might be facing in the businesses.

Business entrepreneurs running extensive brands always look at the above mentioned factors to get them noticed. They approach energetic teams and highly productive groups for finding solutions. They chose parties which can assure for offering services with out of the box approaches.

Current Scenario Of Outdoor Advertising In India

Current Scenario Of Outdoor Advertising In India

Advertising through outdoor media or in other words presenting any brand or business message through an out of home channel has become one of the common practices amongst brand and business owners. A big leap has been seen in the outdoor advertising in India and its various avenues. Billboard Advertising, Airport Advertising, Mall Advertising, Metro Advertising- all these are growing avenues of advertising in India through OOH media. In this article, let us have a brief look at the current scenario of outdoor advertising in India.

More Brands are adopting OOH media

Of late, it has been observed that more brand owners have adopted outdoor advertising means to promote and position their brands in the market. OOH domain is growing fast at various avenues such as airports, metro stations, shopping malls, outdoors etc. The rising number of brands in the market, the increase in spending capacity of customers, the mushrooming market- are three main factors that have so far provided a boom in OOH sector in India.

Rich means, affluent techniques of brand promotion

Another much observed feature about outdoor advertising practices in India is the implementation of rich tools and techniques to promote brands. Contemporary outdoor campaigns are also enriched by the introduction of digitalized media. Conventional OOH practices such as ordinary billboard advertising campaigns, wall paintings or poster ads are replaced by digitalized billboards and hoardings. Providing rich interactivity between customers and brands, modern OOH campaigns speak volume about the advertised brands all through rich and influential channels of brand communication.

Seamless brand communication

Today seamless brand communication is possible to OOH media. Advertisers can keep talking with target customers relentlessly through the various OOH channels. Be it at cinema theatres, shopping malls, eating outlets, entertainment houses and highways or simply at the community gate, outdoor advertising practices ensure that customers” are continuously encouraged to try out their products by providing repeated and seamless brand messages.
Outdoor advertising industry is yet to undergo many remarkable changes in the near future. And it is also expected that its importance is going to rise further. For established as well as emerging brands, outdoor media is the right means of communicating their ad messages to customers. Evaluating the manifold utilities, every brand owner should adopt OOH techniques and tools of promoting their brands in the market. Be it a billboard ad or a kiosk ad, any OOH ad display influences the passing attention of those customers who are on the go.

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Vintage Advertising Posters, Collecting Or Investing Or Both

Vintage Advertising Posters, Collecting Or Investing Or Both

This is what the president of Swann Galleries in New York USA, Nicholas Lowry, said about posters. “The great thing about posters is that they are accidental art. They were not meant to be saved. It’s meant to be advertising, to be rained on, torn down or plastered over. That’s the beauty of it”

Posters are one of the most collectible of collectibles and none more so than the vintage advertising poster.

Vintage advertising posters can be found on walls where once there was fine art. Some of these vintage posters can fetch as much as fine art at auctions and sales and are very sort after.

These posters were the first advertising done to the masses and the graphics and artwork were meant to grab the attention of passersby. They were used to advertise a product or an event and meant only to last a few weeks.

There have been records set in recent times for rare advertising posters from the Art Nouveau (1890-1914) and the Art Deco (1925-1940) periods, they have increased dramatically in value over the last 10 years or so.

Vintage advertising posters can often be confused with photographic reproductions. The reproduction posters were created without any input from the artist. This type of poster is not a vintage advertising poster but if you cannot afford the real thing then you may be able to have your favorite on your wall for around $20 to $50. Many people collect these reproductions of these vintage advertising posters and who knows, one day may be worth so much more too. Who would have thought the posters made back in the late 1800s would be worth so much today.

$250,000 is the highest price ever paid for a vintage advertising poster. that was for the first one designed be the famous French artist, Toulouse-Lautrec back in 1891. This price was paid in New York in 1999 at Poster Auction International.

A vintage advertising poster must feature original artwork, With modern technology today, there are many copies and forgeries. Most forgeries of vintage advertising posters are photographic reproductions not lithographic prints and with careful scrutiny can be detected.

To help detect a forged vintage advertising poster, Louis Bixenman, director of the International Poster Fair said “look at the borders. If you see at the edge, what looks like a tear but you can’t feel it, be suspicious. take an ordinary magnifying glass, if it has a dot pattern, it’s a photo offset”

That’s is a very good tip as the unknowing area always the ones to be taken in. If you have some idea what to look for, then you are more that half way there.

Collecting vintage advertising posters may be out of price range for many but there are still some bargains to be had, you just have to keep looking.

Internet Advertising Methods

Internet Advertising Methods

All About Internet Advertising Methods

People opt for internet advertising methods because practically half of the world’s population knows HTML. If you have your own business, you have to decide on what internet advertising method works for you. Ask yourself what are you going to avail of: the expensive internet advertising methods or the cheap ones? Others will pipe in “expensive!” immediately, but they don’t know cheap internet advertising method attracts great benefits as well.

Here’s the lowdown and a comparative look on the cheap and expensive internet advertising methods:

The Expensive:

1. Pop-ups. Not only is this expensive, but also outright annoying that visitors close pop-up windows without even bothering to know what they’re all about. This is an internet advertising method that you can do without.

Fly ads are derivatives of pop-ups which are also equally irking to the visitors.

2. 1. Pop-ups. Not only is this expensive, but also outright annoying that visitors close pop-up windows without even bothering to know what they’re all about. This is an internet advertising method that you can do without.

Fly ads are derivatives of pop-ups which are also equally irking to the visitors.

2. Pod casts.

Broadcast is to TV as pod cast is to internet. It’s one sophisticated internet advertising method that can somehow hamper your budget. But if you’re thinking results, pod casting is worth the money.

3. Paying the search engines.

How does this one work? When someone types in a keyword related to your site, your URL is automatically included in the first page of the top results. Fixed payment for the search engine allows just that. Expensive, yes, but if we’re talking about Google and Yahoo search engines here, then don’t give it a second thought.

This is associated with another internet advertising method: the pay-per-click system.

The Cheap:

1. Blogging.

Go along the bandwagon and blog about your website. This is an internet advertising method that is popular as of the moment, so you never have to worry that this will never spur outcome. All you have to do is sign up for a blogging account, post and voila! You don’t even need to pay!

2. Submit to not-so-big search engines.

This is cheap and dependable. If you submit your site to smaller search engines, you have bigger chances to get bigger results. Remember that the search engine giants can dwarf and overlook your site easily, so this internet advertising method might just be the right one for you.

3. Text links.

This is not just cheap…this is virtually free! Let someone text link your site and return the favor.

Cheap versus expensive, that’s always the question that hounds on whenever we’re trying to get something. In the field of internet advertising, just be wise enough to figure out what will suit your needs. Go for what you want as long as there are visible results.