Category Archives: Advertising

Effectiveness Of Brochure Printing In Advertising

Effectiveness Of Brochure Printing In Advertising

Companies nowadays have a lot of ways to reach out to their target market especially with the continuous advancement of technology. Among all these options, one way that has been proven effective and used for a long time is brochure printing.

Before discussing this further, let us first define the word brochure. Brochures are also known as pamphlets or leaflets. It is a tool for advertisement where brief and important facts about the companys products or services are written. These informative materials are then distributed by mail, displayed on rack stands, or handed out personally by representatives to potential product end-users or consumers.

Brochure printing can be very effective because of the following reasons: Easy to read: In a fast-paced world that we are living in today, companies who need to advertise their product or service must relay their message in the easiest and simplest way possible, since some people no longer have the time to stop and divert their attention to things that they do not normally do, like, reading advertisements or write-ups that do not catch their attention. Especially if you are selling a new product, you need to at least have the opportunity to grab a little time of your prospects and gain their interest, the fastest way. Brochure printing can be a perfect way to attain this goal. Your reader can easily grasp the message that you want to convey, since the information written are kept short and simple.

Portable guide: When you are advertising, the main purpose of doing so is to introduce your product and to make it known to as many people as possible. Since brochures are handy, you can easily distribute them to the people strolling in malls, or the professionals walking along the busy streets. If your product or service catches their interest, they can readily pass it on, or lend it to, someone whom they want to share the information with. Also, brochures do not only contain the direct information regarding your product or service, you can also include your companys address, email address, and contact numbers. This can serve as an alternative for calling cards which a client can bring whenever they want to purchase your product or avail your services.

Access to those who do not own a ready internet connection: Although, in todays world, a lot of advertisements are posted on social networking sites or web pages, we need to consider that not everyone has the opportunity to readily access the internet in their homes. Especially if you are marketing products that can be used by people from all walks of life, i.e. personal necessities, you have a wider scope of buyers to cater. This is when hard copies or tangible materials like brochures step in. By giving out hard copies of advertisements, the company can also reach out not only to those who are computer-literate or internet savvy, but also to those computer-illiterate ones, or even those people who are temporarily or permanently internet-deprived.

How Advertising Is Different From Publicity

How Advertising Is Different From Publicity

Any promotion activity which is associated with a brand, business, service or cause comes under advertising. Considered as one of the most effective tools of marketing, advertising has the potential to enhance sales for the product/service/business. Advertising is different from publicity. Though advertising and publicity, both are assigned to promote a particular brand/business/service, the objectives of an advertising campaign are more far-reaching as compared to a publicity activity. The following points will clear some confusion about the differences between these two tools of marketing-Advertising gets the result for what it pays. It is a more expensive method of brand promotion. In any advertising activity, the advertiser/brand owner spends heavily for what he has to advertise (whether a service, business, product or cause). There are various strategies which are required to launch an advertising campaign such as media planning, selection, live campaign via a particular media vehicle or vehicles (for those campaigns which are launched through multiple channels). In publicity, media vehicle is not given much importance. Publicity is done through any affordable or ordinary medium without much planning like advertising. Publicity is used as a marketing tool to create media hype amongst the target group. Most publicity crusades do not last for a longer period of time while advertising lasts for longer period of time. In any advertising campaign, the medium of communication (television/radio/print/internet/mobile) plays a significant role to put life into the overall promotion campaign. Advertising is a paid form of providing brand communication and advertisers heavily spend on that media vehicle which seems perfect to launch the promotion campaign. However, in publicity budget is not a big constraint since publicity is done through cheap and affordable means. To publicise something means to bring into notice the attention of a specific target group or groups about a specific brand, service or business. To sum up, Advertising is a more defined tool of marketing which requires step by step strategies to follow and work out (in order to drive sales for the product/service/business) while the objective of publicity is to randomly inform target audiences about a particular cause, brand or service.

Alternative Advertising Spotlight Semi Truck Advertising

Alternative Advertising Spotlight Semi Truck Advertising

Advertisers are looking to influence millions of consumers each and every day, but stationary advertisements can often only reach a certain amount of people. Semi truck advertising is an alternative advertising outlet that is able to target any market in the United States. Through vinyl adhesive-backed graphics, this mobile OOH advertising allows your message to remain fresh to a wide audience throughout an entire day.

With alternative advertising, it is important to consider the essentials of everyday life, such as driving. Naturally, most people have to commute to work or simply drive for just about any other reason. semi truck advertising allows your brand to be accessible to those drivers in a clear message.

How to Measure this OOH Advertising medium –

The market coverage of this out of home advertising can be tailored to match the specifics of what you want, whether it’s county, zip code, or trade area. Routes are analyzed to determine how to find you the best value that will extend your brand.

Monthly tracking reports, media test research, and client case studies are all available to help measure this OOH advertising medium, as you will be able to determine the ideal truck routes to use based on your product and what kind of potential customers you aim to reach.

Benefits of This Alternative Advertising medium –

The value of semi truck advertising is understated, simply because your advertising will be placed on an existing – even better, mobile – property, thus keeping the costs cheap. For your money, a fresh audience will be continuously exposed to your brand.

Where Can I Utilize semi truck Advertising? –

One of the major benefits of semi truck advertising is its ability to reach any potential market in the United States. The mobility of this type of OOH advertising allows your brand to expand to markets that you had never previously considered in a cost-effective manner.

With semi truck advertising, you do not have to pay extra for the implementation of the technology that goes into digital ads and other forms of alternative media. semi truck advertising is a traditional form of advertising that still accomplishes the same goals of reaching a wide audience through alternative means, but with a twist: few forms of alternative advertising allow your brand or message to be conveyed to such a wide variety of people at all times.

If you are looking to develop new advertising strategies which include tapping into new, potentially nationwide markets, semi truck advertising could be an OOH advertising form that’s right for your business. This valuable outdoor advertising space will attract new customers in different markets for an affordable price.

Advantages Of Banner Advertising To Your Home Business

Advantages Of Banner Advertising To Your Home Business

Banner advertising is, according to Wikipedia; “a web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. They often employ animation, sound, or video to maximize presence.

Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece. Affiliates earn money usually on a CPC (cost per click) basis. For every unique user click on the ad, the affiliate earns money.”

Banner ads are considered in many circles online to be an excellent technique for driving traffic to your website. You can target your market by selecting websites relating to your product or service to post your ads. Selectively placing ads in this manner can often result in an immediate response. You can approach the web sites yourself in order to control how and where your ad is placed. This method however can be very time consuming but the resulting control over your banner ads make the time involved worthwhile.

Secondly, banner ads can be a very inexpensive way to drive traffic to your home business site if you only target smaller sites that don’t receive a lot of traffic but is traffic related to your product offering. Therefore this traffic will be interested in what you have to offer and, more often than not, will click through to your home page. Banner ads can become very expensive if you concentrate on high traffic web sites to display your message.

A third benefit of banner ads is your ad is only a click away from driving traffic to your site and therefore only a click away from a prospective customer. These ads make it very easy for others to access your home business page to view and read about your offer. This also helps to get your home business noticed online, whether they purchase or not.

Banner advertising is also very trackable. In other words you can track the number of clicks on a particular ad to determine it’s effectiveness and also find out which web sites are producing the highest yield of new visitors to your site.

And finally banner ads offer an advantage over Search Engine Optimization in that through SEO the prospective customer has to know the name of your product in order to track you down. However with banner advertising all they have to do is click on your ad and they’re immediately transported to you product information page.

Banner advertising offers many more advantages than disadvantages and will continue to be a popular traffic driving technique for home business owners online.

A Quick Look At Lawyer Advertising History

A Quick Look At Lawyer Advertising History

Did you know that lawyer advertising was banned until the mid-1970s? Want to know a little more about lawyer advertising? Read on

The Industrial Revolution was a decisive moment in history that marked major changes in agriculture, mining, transportation and manufacturing. There began an increase in individuals who can afford to buy not only the things they need, but also the things they want. It is the time that advertising gained ground. Advertisements for different products and services appeared in newspapers and buildings, including lawyer advertising.

Many well-established lawyers were against it. They said this would lessen the sanctity of the law, especially in the publics eyes. Moreover, it was like comparing the practice of law to a business enterprise. In 1908, lawyer advertising (except business cards) was banned by the American Bar Association (ABA) through its code of ethics, the Canons of Professional Ethics. This continued up to the mid-1970s. In1977, in the Bates v. State Bar of Arizona case, the United States Supreme Court allowed lawyer advertising on grounds of the publics right to know. The Court gave the responsibility to the Bar to regulate lawyer advertising. The Bar responded by making modifications to their code of ethics to adopt the changes.

To this day, states have adopted the ABA Model Rules of Professional Conduct and modified it according to their needs and objectives, expressing their attitude to lawyer advertising and the publics right to information. Each state has a set of rules that govern lawyers in their area. So if you are a lawyer, or you engage in marketing for personal injury lawyers, it is best to acquaint yourself first with these rules. You need to know the limitations, requirements and ethics opinions.

Lawyers who wish to market themselves invest in Yellow Page Advertising. Here are some of the data gathered on Yellow Page Advertising for Lawyers by the Yellow Pages Association in 2003.
Yellow Page Advertising for Lawyers amounted to $1.037 billion
Attorneys as a category is referenced 328.3 million times yearly
Lawyers spent nearly as much on Yellow Page Advertising as on insurance – $387.9 million

Studies conducted also show that 90% of Yellow Pages Advertising display are
for Personal Injury (45%), Bankruptcy (20%), Criminal (12%), Family Law(10%), Workers compensation (7%).

Video Advertising should be a huge part of your advertising plan

Video Advertising should be a huge part of your advertising plan

It is high time we forget about the traditional methods of advertising such as banners, posters and even pamphlets. While they are extremely important in a physical world, the virtual world is where everyone is at. The internet has become a medium of so much of information that a search engine is the first place where a person searches for information. Opting for video advertising can be one of the best decisions you have made that will change your companys future completely.

Anyone who has been on the web constantly will know that online videos are extremely popular. This has been the reason for a new method of internet advertising , since online videos are hitting all kinds of people. Off late there has been high speed and high definition quality, all these make watching videos a joy. Along with a good content and other internet advertising tactics, adopting video advertising has become a must to attract the maximum number of customers. Statistics show that people respond better to a video rather than other forms of advertising.

All of us can employ the services of a video advertising company no matter where we are. Be it Weston or Denver, you can easily find a company that will help you find the right solutions that will enable you to go ahead with your online advertising or media plans. These people are professionals who have been in the business for many years, and have studied the market in depth. This will enable them to get the right solutions for the right type of video advertising. Viral video marketing has become a huge area of resource where many advertisers are taking maximum advantage of. A viral video is a video that has become popular, as many people have posted the link in many websites or in social networking sites. This way it continues to get many visitors, and this in turn makes your website/company/business/name popular. Online video advertising has become the major point of interaction between a company and its customers, as it directly makes them visit the companys website and interact with the organization. With so many advantages is it any wonder why more and more people are opting for video advertising nowadays.

Mobile And Internet Advertising Set To Boom

Mobile And Internet Advertising Set To Boom

Mobile advertising is the form of advertising using mobile phones or using other mobile devices. Mobile advertising is a part of mobile marketing. Mobile advertising is closely related to online advertising or internet advertising. Mobile advertising involves displaying text, graphic image and animated ads on data enabled mobile devices. The worlds wireless infrastructure is moving in the right direction, and the catalog required attracting mobile advertisers increasing. There are different ways of advertising on mobile phones, like SMS, calls, MMS, blue tooth, internet gaming, screensaver or wallpaper logos.

The current mobile advertising India, on the other hand, is estimated to be just Rs 0.6 crore. It includes broadcast SMS, brand jingles as caller ring back tones (CRBT), product placements in mobile phone games and banner advertisements on Internet-accessed through mobile phones. India’s online advertising is expected to reach an inflection point by 2009-end – a time when mobile advertising is predicted to grow at a roasting speed. Mobile advertising is going in a slow but fixed pace. The reason is that marketing people and consumers have to understand the benefits and the technology has to be sold at a low price. Mobile advertising as a product to mobile marketers is also somewhat upsetting: There are a lot of new concepts for marketers to learn.
However, its said that there is more of talking then action in mobile marketing.
Mobile advertising grows bigger than any other form of digital advertising or internet advertising.The number of people that uses mobile increasing rapidly.
Chances of seeing an ad in mobile is higher using SMS or MMS or WAO Applications.The response rate is higher on mobile as compared to other advertising devices
.
Advertisers can arrive at their target audience more accurately.
The biggest challenge for mobile advertising India or internet advertising now is educating the system that mobile is not the same as the Internet, bcoz of the advanced functionality of phones and networks.

Mobile advertising and internet advertising has gone away from the testing stage by brands, which now see it as a reasonable option for the promotional dollars, says Laura Marriott, executive director of the Mobile Marketing Association (MMA). The operators have played a vital role in helping the association develop guidelines for internet advertising India or mobile advertising India. Over the past few years mobile advertising has become a reasonable advertising channel. This is due to the fact that unlike email over the public internet, the carriers who control their own networks have set guidelines and best practices for the mobile advertising industry (including mobile marketing). The IAB (Interactive Advertising Bureau) and the Mobile Marketing Association, as well, has established guidelines regarding the use of the mobile channel for marketers. No doubt internet advertising India is going to be the worlds toppest advertising techniques within couple of years.

Should Advertising & Marketing Documents be Tackled by Translation Providers or Advertising Agencies

Should Advertising & Marketing Documents be Tackled by Translation Providers or Advertising Agencies

Nowadays, we do business and conduct important communication globally by using effective platforms that are crucial for all people to understand each other. As we all know that many people speak different languages, there might be issues.

It is true there is a global language that many people acknowledge to use, however, there are still some or perhaps many people that prefer to speak and conduct conversations using their own language. This is why the world needs translation services.

In a situation like conducting business or marketing in a foreign country, language and culture are essentially linked together, and thus, it is necessary that the accurate message should be delivered to the right audience. Translation documents, such as marketing and advertising, should be done by professionals both in languages and in the field of business advertising.

But, what really is the difference between marketing and advertising? Who are the right professionals that are suitable to perform advertising translation and create good marketing results translation agencies or advertising companies?

Most often people confuse the difference between marketing and advertising; both of these subjects are important, but they are actually different. Advertising is a step of the marketing process; it usually involves the process of developing strategies for the publicity of the products of the business, such as the placement of ads in radio, television, newspapers, magazines and any other effective media outlets. On the other hand, marketing is the systematic planning, implementation and control of business activities in order to secure advantageous result for the business, both to the sellers and buyers of the product.

So, how can clients secure the accuracy and efficiency of their translated advertisement and marketing documents?

Specialized translation services are essential in every language translation providers; for one, they allow clients to have trust and engage business with them, and they prevent translators from making mistakes when translating from one language to another as well.

Advertisement and marketing documents are both integral tools for every business company. Usually, the first priority of reputable and professional translation agencies is to produce a perfect copy or accurate translation of the original document. Just like any professional language translation providers, some advertising agencies might also be able to produce good advertisement and marketing documents. However, when it comes to marketing and advertising documents, translation is only one part of the solution, most especially if the campaign advertisement is intended to people who speak different languages and come from different cultures.

In addition, therefore, marketing and advertising translation documents also need localization, and thus, when business companies enter foreign markets, it is necessary that your products are approaching the target audience in the best possible manner. Thus, language translation agencies are helpful and efficient in producing accurate translation documents for your marketing and advertising communication in order to fit in the international market and be successful.

Impact Of Different Advertising Modes On Customers!

Impact Of Different Advertising Modes On Customers!

Television Advertising and its impact on customers

For years, television media has been a source of brand information. Various brand owners launch their promotion campaigns through television media. Because of its audio-visual impact, television media is one of the preferred channels of advertising widely adopted by brand owners and advertisers.

Radio Advertising and its impact on customers

Radio advertising is one of the impactful means of promoting a brand, service, event or idea. Though radio ads provide only audio impact on customers, it provides massive reach to a bulk target group. Radio Advertising is also a cost effective mode for low-budget campaigns. Hence, for those brand owners who want to reach out to a bulk target group, radio advertising is the most affordable means to promote his brand or service.

Print Advertising and its impact on customers

Print Advertising is one of the oldest means of brand promotion. Any form of advertising that is in print version such as pamphlets, leaflets, brochures, newspaper classifieds etc come under print advertising. Print ads provide detailed information about brands. Whats more, customers can rely on these ads even in the future for reference or to find out any useful brand info

Outdoor Advertising and its impact on customers

Outdoor Ads are one of the oldest modes of brand advertising. Various brand owners prefer to launch their ad campaigns through OOH media since OOH ads provide a larger than life impact on customers thereby delivering the brand message effectively and within a less amount of time. Brand advertising through outdoor media is advantageous since OOH ad displays are round the year available for customers to avail of various brand information. Be it through a billboard ad or a poster ad, an OOH ad provides a rich and effective impact on customers who travel from one place to another. This is why OOH Advertising is still one of the best modes of brand promotion despite the fact that its one of the oldest means of advertising.

Creating a great advertising campaign requires good fortune along with right methodologies, strategies, tools and techniques. By and by, building a brand starts with an idea. It takes a good idea to attract customers attention and persuade them to buy your product. An advertising campaign that doesnt contain a good idea passes like a ship in the night- unnoticed by customers. Synonymous with originality, a unique idea creates a great brand story and positions a positive image of the same on customers mind. Originality should also be observed in the advertising campaign. The brand advertiser should ensure that customers avail of a new as well as fresh communication through the ad campaign. Customers infact anticipate something new or refreshing in the brand communication each and every time the advertiser communicates with them.

What Are The Trends Of Airport And Out Of Home Advertising

What Are The Trends Of Airport And Out Of Home Advertising

There are different means, arts and tools of communication. Advertising is one such art of communication that bridges the gap between the product and the consumer.
Advertising promotes a particular product, idea or service to its target audience. There are different types or means of advertising. Advertisers deploy the right means of advertising as per their requirement.

For example a publishing house will deploy print medium to promote his product while a digital agency will use internet advertising to promote his product. However, under certain circumstances various advertising means may be inter-dependent to one another as per requirements. For example publishing houses take help of digital agencies for online promotion of their product or service.

Advertising is generally classified as online advertising, outdoor advertising, print advertising, broadcast advertising etc. There are various means of outdoor advertising, out of which airport advertising is becoming popular day by day. Airport advertising is considered one of the newest means of outdoor advertising. Because of its effective reach, this type of outdoor advertising has become quite popular and been widely carried on during recent times.

Trends of Airport advertising

Airport advertising is one of the budget friendly mediums of reaching its target audience by an advertising firm. Extremely low cost, this type of advertising is affordable by any advertiser. The cost of airport advertising is much lower as compared to other advertising Medias. Airport advertising also effectively reaches out to a large number of target audiences as compared to other means. Exclusive features of airport advertising include its high-glamour look, high-tech and attention-grabbing duration.

Airports are generally meeting places of different types of people from across the world. In this regard, airport advertising is also considered as a tool of advertising India to the rest of the globes.

Trends of out of home advertising (OOH advertising)

Out of home advertising also known as Ooh advertising is primarily directed towards those customers who are on the go at public places, at transit or in specific locations like commercial retail show rooms. Ooh advertising is a complete contrast to print, broadcast or internet advertising. Out of home advertising is classified as digital out of home advertising and non-digital out of home advertising. Digital out of home advertising comprises of kiosks, jukeboxes or jumbo trons, screens etc. Though out of door advertising requires a proper budget planning and implementation, this type of advertising is effective and result-orienting in nature. Many corporate sectors use this means of advertising for heavy promotion of their product or service.
Reference website: www.tdiindia.com