Category Archives: Advertising

How To Make Use Of Inexpensive Internet Banner Advertising

How To Make Use Of Inexpensive Internet Banner Advertising

For years now, internet banner advertising has captured the World Wide Web for it has become a large help in saving an amount of money while reaching beyond territories. Banner advertising played a major part in market trafficking all over the internet and many individuals and companies have bought themselves these cheap internet banner advertising. Some made use of it financially; others have no idea on what to do with it.

With your inexpensive internet banner advertisement, would you just sit in front of your computer and wait for people to notice you? Would you let your company get trampled by other companys marketing strategies?

Okay, so you admit you bought internet banner advertising, but does that mean you wont do anything about it because it was cheap?

These following steps will help you get up on your feet and make your inexpensive internet banner advertising priceless. With these simple instructions, you will always have traffic on your website.

First, to be able to capture the attention of your target audience, your title and topic should be thought of with concern. You have to make the people believe that your inexpensive internet banner advertising is worthy of their time. The advertisement has to meet the audiences need.

To bring attention to your internet banner advertising, you should be able to raise the curiosity and convince your target audience. You should be able to deliver your products or services with strong words that may lead the target audience to make a decision to buy .

You should be able to construct words on your advertisements that lead the target audience to believe that you are talking directly to them.

As you persuade people by calling for them and directing them to buy or engage your services, they give importance to your business proposal.
Your inexpensive internet-based banner advertising will become one of the sought for ads there are.

Make sure to present your ads to the global community repeatedly to get them familiar with you and your services.

Always remember that having a website doesnt mean it could sell products by itself. You must be sure to accompany it with marketing strategies. These internet banners advertising may be inexpensive, but it could lead you or your company to riches. Give it a try.

How To Bus Shelter Advertising

How To Bus Shelter Advertising

Outdoor advertising has many forms and it is one of the fastest growing areas of advertising in the last decade. And some of the big companies use bus stop and shelter advertising to get a quick message across to a travelling audience. Advertising and Marketing on bus shelters allow advertisers to reach a large number of people in a short amount of time. Most people waiting at the bus stop do not have anything else to do but wait. And reading an advertisement will help pass the time. A well executed advertisement will catch and hole the eye of someone waiting.

One thing to know though is that this format is all about impact and design. The turnaround from design and production to placement can be very quick and there are always people on hand to help you in this department such as the Best Advertising Agency in your area. This format also has some real advantages over the large outdoor billboard advertising displays you see in the high street or on the side of buildings next to a motorway. Bus Shelter Advertising is highly visible to both pedestrians and vehicles due to curbside position in densely trafficked areas. Theres also great ad impact since passengers have few distractions as they wait in shelters, thus elevating potential for ad readership. The magazine-quality reproduction also provides an appealing showcase.

The first thing you should do is to contact the advertising authority. Most bus shelters are owned by the government but sell ad space through other companies. Contact information for Advertising and Marketing is normally listed on the actual bus shelter. If there is none, contact the citys advertising division. The sales representative will tell you the price of your ad on a bus shelter, along with how large the ad will be, and how long the ad can remain on the bus shelter. They will also give you statistics on how many bus riders will see your ad and if businesses who advertised in the past have had success from using those particular bus shelters.

Next, you need to calculate the cost of executing the advertisement as well as placing the ad in bus shelters. The best advertising agency creates and distributes the ad, while the sales representative for the citys transit authority just provides the space. Make sure the dimensions of the ad will fit the allotted space. It will cost more to advertise in a large populated city where people frequently take public transportation than a small town with few bus stops.

And lastly, pay the sales representative after a contract has been drafted and signed by both parties. An Effective Advertising run is large in size, eye catching and in a highly trafficked area where it is likely to be frequently seen by many people, not just those waiting at the bus stop. The contract should be for at least a few weeks and at numerous bus shelters for maximum visualization.

Common Outdoor Advertising Methods

Common Outdoor Advertising Methods

Advertising creates a great impact in today world. Innumerable customers are attracted to the information about brands or services that is provided by the various advertisements. Among st the various tools of advertising, outdoor advertising is one of the effective techniques used by advertisers to keep businesses afloat and also to increase product awareness and sales. Wide ranges of outdoor advertiser have so far created a huge impact with their advertisements.

Various forms or methods of outdoor advertising are available such as banner ads, billboard ads, kiosk ads, lamp post ads etc. Banner ads are fixed on the roads, in public places like restaurants and shopping outlets and at various traffic points. Banner ads are helpful for advertisers to target those customers who have little time left to see television and read newspapers. Such category of potential customers can be informed about the different products that are flooding in the market through the usage of banner ads. Banner ads placed at traffic signals and on the roads attract a wide range of potential customers.

Banner ads are either graphic based or content based. Banner advertising provides a good source for promoting your brand. If your banner ad happens to be an attractive one, it can possibly become the talk of the town simultaneously promoting your brand among st the target group. The public will become more familiar with your product or brand. People will start talking about your product and the talks will spread further to even those customers who have not watched your ad.

Billboard Advertising is another form of OOH advertising. Due to their effectiveness, billboards ads are an extremely popular form of OOH advertising. When it comes to attracting the target audience, billboard ads are the best way to do so with their attractive logos which provide an eye-catching look to onlookers. Billboard ads are usually bold and bright and every onlooker is able to understand the content at a glimpse. With their colorful and attractive graphics billboard ads provide an attention capturing look to target audiences.

Other methods of out of home advertising such as kiosk ads, lamp post ads also create the same impact like banner and billboard ads. Digital signage, digital billboards, LCD, LED etc are the latest available options for out of home advertising at present.

Various other modes of outdoor Advertising in India include airport advertising, metro advertising, mall advertising etc. Airport Advertising is one of the effective types of outdoor advertising. Creating a huge impact upon the potential customers, airport ads provide a great medium to promote your brand, service, idea or business etc to your niche target group.

Reference Website: www.tdiindia.com

Free Advertising For Hotels For Wider Reach

Free Advertising For Hotels For Wider Reach

Advertising is an indispensable faculty which needs utmost care and concentration in any business. Be it a hotel or a restaurant or a small eatery joint, until and unless advertised in the right sense, it cannot attract the customers to the expected level. One way of advertising for hotels is to go in for the free advertising for hotels through London free advertising.

Generally, when anybody gets something for free it is human tendency that they go for it without a second thought. Such free advertising sites are many and they are the ones that will increase the reach of your hotel too. When you just assess your advertising and marketing costs, you would definitely want to make the best use of this free advertising for hotels.

Frankly speaking, there are a number of ways in which you could get free advertising for hotels. All that is needed is a bit of creativity and thinking something away from the usual. A bit of innovation in combination with a slight investment in the form of time will give you good results.

You could start a blog which will serve in its own way as free advertising for hotels. Submit your blog to relevant directories so that it is noticed by active bloggers. Social networking and social bookmarking is another way in which you could advertise for free for your hotel. First of all, have a well designed website for your hotel and put the link along with the signature whenever you write a blog post.

The internet platform has provided the hotelier with plethora of options to obtain free advertising for hotels. Getting aware of the same and identifying the one that works best for you will open the doors to success very easily, more so, with London free advertising.

Five Striking Features Of Outdoor Advertising!

Five Striking Features Of Outdoor Advertising!

The objective of each advertising campaign differs from another. Keeping this point in mind, advertisers adopt various mediums of advertising which best suit the requirements of their brand promotion campaign. Outdoor advertising is one of the oldest mediums of brand promotion. Advertising brands through outdoor media vehicles such as billboards, hoardings, kiosks, posters etc have been in vogue ever since the advent of advertising in India. Five important features/ advantages of outdoor advertising are explained below-
-Cost efficiency: Out of home advertising methods are cost effective ways to promote a brand or service because OOH advertising is mostly one time investment. One outdoor ad can be kept for weeks, months or even years (provided the ad is not deteriorated by weather or alike factors). Hence, in out of home advertising one doesn’t need to invest again and again. Just invest once and wait and watch to observe the impact.
-Better reach: Outdoor ads provide better reach to customers as compared to other advertising practices. This is because outdoor ads cannot be switched off like television or print ads. One can avoid a television ad by changing the channel but one cannot avoid an outdoor ad by staying inside home and not going out. The bottom line is that everyone moves out of home and while moving out of home, one happens to watch all those outdoor ads about various brands. The compelling viewership provided to audiences is one of the major advantages or features of an OOH advertising campaign.
-Potential to reach intended customers: Outdoor brand promotion practices such as airport advertising, mall advertising etc have potentials to reach the targeted customers. Airport advertising is one of the most common practices of outdoor brand promotion. Any advertising campaign whether home based or outdoor is successful if it reaches out to the target audience. In such case, outdoor ads have the ability to reach and influence a defined target group with an affluent brand experience.
-Scope for creativity and longevity: Outdoor advertising provides more scope for creativity and longevity while promoting a brand, service, idea or business activity. This scope for creativity and longevity makes outdoor advertising an effective and reliable tool for brand promotion.
-Constant or non-stop exposure to public: Outdoor ads whether airport advertising or mall advertising provide constant exposure about the brand to the general public. This is another striking feature/ benefit of outdoor advertising. Maximum exposure in the market place means attracting a larger number of target audiences. Advertising is a customer-centric affair and attracting old/new pool of customers is equally important for an advertiser to promote his brand or service.
Outdoor advertising India is becoming trendy day by day. Especially with the advent of digital technology, outdoor advertising has undergone a radical change as compared to the conventional modes and techniques of brand promotion. The trends of outdoor advertising India are yet to revamp and renovate further with a touch of technological sophistication.
Reference Website: – www.tdiindia.com

Towards Better Advertising – A Guide to Aerial Advertising

Towards Better Advertising – A Guide to Aerial Advertising

A novel way to make your company’s reputation fly high is to announce aerially. Initiated about 60 years back, this medium of advertising has spread across a wide spectrum. With the advent of computerization, banner ads have become cheaper and popular. There are many aerial agencies catering to the interests of various multinationals across the globe.

This form of outdoor advertising or aerial announcement caters to commerce, politics, society, marriage and much more. An aerial announcement is an important and innovative advertising medium.

Aerial banners are captivating. A banner flying in the sky is an obvious point of interest for the target audience. The brand recall is higher than most other forms of advertising. It is novel, it is striking and moreover, aerial banner advertising is a concept that people rarely forget. Various agencies cater to this form of advertisements. Aerial ad rates are not very high though they may vary depending on factors like in duration of the flight and design of the aerial ad.

“We fly – millions look”

This is the motto of aerial advertising; a sheer initiative to grab attention in no time. Colorful images and logos up in the air, spells high brand recall. Aerial ad services build and tow custom billboards for aerial advertising.

New trends and key benefits in aerial announcements

Aerial letter banners are a cool concept. These are textual messages comprising letters, numbers and punctuation. A banner can be made in a day’s time.

Key benefits:

1) Quick/High response – Your message is noticeable and calls for immediate attention and consequent business.

2) Messages can change from flight to flight. They can hold the theme of the current event.

Aerial advertising rates

But it is most frequently seen that aerial ad rates range in price per hour depending on the length of flight time and the market. Special events may call for higher pricing while longer flight durations can lead to discounts.

Free Advertising For Plumbers For All Your Plumbing Needs

Free Advertising For Plumbers For All Your Plumbing Needs

There are many channels or rather websites on the internet platform that create an opportunity for you to advertise for free in their websites. Free advertising for plumbers is very much possible in free plumbing classifieds and also number one directories of local plumbers. Placing an advertisement in a national directory might not serve the purpose at all. Concentrating on advertising in the local directories will definitely work wonders for anybodys plumbing business.

There are different methods in which one could use free advertising for plumbers. Free advertising for plumbers is very much possible when you link your website to any other companys website or write an article and get it posted on the website. You have a choice to select the method you wish to operate through. You could get listed in any of the directories that serve exclusively the purpose of finding plumbers. London free advertising helps reach the target people easily.

With the help of free advertising for plumbers you are letting everybody find you on the internet and they getting in touch with you for their plumbing needs become easier. Reaching your target people will become easy if you have a well designed website that speaks of your services on your behalf.

The numerous free advertising for plumbers sites offer a great scope for every plumber to get his share of business in the local area he belongs to. Getting the website and then optimizing it in such a way that it gets lifted during the search results will prove to be wonderful for any plumber. Without free advertising, your costs could shoot up like anything and you will have to invest a sizeable amount for the same. But with free advertising for plumbers, your advertising costs are cut to almost minimum and hence you can take good advantage of the same.

Does Bus-bench Advertising Work

Does Bus-bench Advertising Work

Ever noticed just how much Realtors dominate bus bench advertising space? Have you considered bus bench advertising for yourself it might be a good fit for you, but without knowing the facts you could lose thousands of dollars.
The true cost of bus bench advertising

Here are some statistics about bus bench advertising in the US:

* There are around 32,000,000 ad-supporting bus benches in the US
* Average cost for one bus bench (2007): $250.00US/month
* Bus bench advertising is an $8 billion industry in the US

Talk to a sales rep for a bus bench and they quote you a monthly rate for space that will vary depending on impressions and location. What they won’t tell you are that you’ll need to pay extra for:

* special design, printing
* special installation
* several additional months paid in advance to guarantee your spot
* periodic repairs that’ll be needed to repair damaged/vandalized benches

These expenses can add up quickly, and unless you’re able to keep the dollars flowing, you’re likely to drive by your bus bench and find you’ve grown a mustache.
Some placements work better than others

In the world of bus benches, the rules are no different: Location, location, location. Bench reps will be able to give you the number of impressions your ad receives in any given period, but impressions alone won’t guarantee success. The following are some other must-haves with your bus bench location:

* Traffic lights
* High traffic areas that get congested during peak traffic hours
* Major arteries into your target areas

Contrasted colors and design

Drivers are inundated with advertising on their commutes, and for yours to stand out it’ll need to have the maximum possible contrast with its surroundings. Make sure to choose colors and fonts accordingly. Better yet – consult a marketing company with experience in bus bench design to help you.
Send the right message

Your bus bench needs to present a consistent, compelling, and SHORT message. Keep the following in mind:

* everyone offers a, “free home evaluation”
* photos may clutter up your bus bench and take away from your message
* your points of contact must be front-and-center: make sure your phone number and website are displayed clearly
* your message must entice potential customers – offer neighborhood real estate stats, or something else that is compelling

So – do bus benches work?

Well, like most things it depends on who you speak to – but the short answer is: yes – but only if you’re smart about it.

Your Advertising Budget. What Is Right For You

Your Advertising Budget. What Is Right For You

I just bought 4 more books from Amazon.com, All about Retail Store Marketing. One looked promising. It was written by someone who actually had a Retail Store. She sold gifts. She had useful information on inventory control, hiring, location and taxes. But what she said about advertising sent chills running down my spine.

She talked about an Advertising Budget. In other words, setting aside a specific amount per month just for advertising. Usually this is in the form of a percentage of gross sales. Eight percent is common. Ive heard up to 15% of sales as your best budget. These figures are given by sincere, educated people as some kind of fact. NO, NO, NO!

This shows a complete misunderstanding of what advertising really is. Advertising is an investment made to generate new customer sales. These people are treating it like advertising is an expense. If you track ad performance, this difference in perspective will pay really big, really fast.

Lets say you mail a flyer, or put an ad on TV or the Radio, and the ad (or series of ads) costs you $1000. Is $1000 your budget? It shouldnt be. If the ads bring in only $500, what will you do next time? Hopefully not spend it again, even though it was your budget.

If you run an ad for $1000 and it generates $5000 in new business ($2500 in profit) do you stop just because you already reached your budget? No. If you can double your money in thirty days you do it as often as you can.

If you test new ads and track your response, you will quickly see that you just keep re-investing in proven ads and dump the losing ads. Thats how you grow. Are you guessing about what works and not analyzing your losers? Thats guaranteed to keep you in the “Ad Budget” group. In other words, not knowing what works.

Ads either generate a profit or they dont. If they do, keep doing the ads as long as they are generating a profit. When they eventually die, bury them. All ads eventually die. The only people that keep saying that you need to repeat an ad to make it pay are ad salespeople.

If your ads work, who cares what the budget is? Dont stop! If your ads dont work, who cares what the budget is? STOP!

This is the real advantage of tracking ad results: Youll know which ads pull their own weight and adjust accordingly.

Indian Advertising Agency

Indian Advertising Agency

The endless scope for packaging any product through a very attractive manner by unleashing the most innovative of advertising concepts has been the single most inspiring factor for the growth of the advertising industry. With companies dealing in various kinds of business making a beeline for popular agencies offering their business intelligence in advertising, the growth has reached new horizons.
In India, the scope for advertising has progressed considerably with big names dealing in various businesses coming forward to showcase their specialties through advertising. In fact, a lot of capital and expertise goes on to the industry to make it a viable pasture for grazing. There is stiff competition in the industry and the existence is very tough. Pitch is one such Indian advertising agency, which offers its advertising intelligence for various companies dealing in various products and services. An Indian advertising agency has to take a lot of factors into consideration taking care not to cross the line of discomfort for the consumers. For an Indian advertising agency, Pitch has emerged as a very progressive agency providing quality-based service to various companies on the Internet.
Besides showing its presence on the online advertising scenario, Pitch also comes up with regular issues on print. With the presence of various competitors in this field, Pitch has managed to retain a position of impressive reputation and popularity. The agency offers a wide range of services that have been highlighted on its website. The website www.pitchonnet.com displays these services elaborately for prospective clients to make a broad based research on. The website of this Indian advertising agency highlights features on the latest market trends and news, takes interviews of prominent business personalities, takes a journey through some popular brands, gives reviews of business related books, highlights on some newly released advertising campaigns, and so on. This uniqueness of the agency acts as one of the biggest advantage to contribute for its reputation and popularity. The absence of such features on the websites of the rival agencies goes a long way in separating it from them in terms of quality and innovativeness. Advertising agencies in India have come a long way to create a quintessential arena for the experimentation of business houses not only from India, but from other countries as well.