Category Archives: Advertising

The Disadvantages Of Subliminal Advertising

The Disadvantages Of Subliminal Advertising

Due to the complexity of the human mind, it has various levels of consciousness: the state of dreaming, conscious-rational and lastly the subconscious level. This last level is one which is not able to function through logic or reasoning abilities, and cannot differentiate between what is real and what is fictional.

Subliminal messages sent into the subconscious mind gives it the foundation to grow the message into reality. It is a form of thought-controlling, as there is a link of communication between the subconscious and the conscious mind, allowing it to affect each other. Hence, there is much controversy surrounding the use of these subliminal messages, as hidden persuasive messages have been used to influence audiences. Such incidents are commonly found in commercials and advertising, and in rock music. There has been much criticism on the use of insidious subliminal messages to maximize revenue.

Subliminal messages used in advertising or subliminal advertising, are most of the time consisting of brief visual or audio messages that our brain does not consciously register what it has seen or heard. Most of the time, there is less than 25% chance that the message will be picked up by the conscious, and is used to provide stimulus for action.

Subliminal advertising does exist. In actual fact, very little marketing agencies endeavor to input such messages due to the powerful impact that they can place on the audience, which would lead to overwhelming bad press that would be received if the subliminal message was found out. This puts off any potential benefit that the subliminal advertising may bring.

According to an April 2006 issue of the New Scientist, research has proven that subliminal advertising messages do work, under the right conditions. The researchers also found that priming only works when the prime is goal-relevant. In plain English, this means youre potentially going to buy a product that quenches your thirst only if you were already thirsty anyway. Subliminal messages are therefore more effective in priming a target audience to choose one brand over another, rather than in recreating an real need for the product.

While it is has yet to be sufficiently proven that the brief subliminal messages can affect your behavior without you knowing, it is still arguable that subliminal advertising can be more effective than normal means of promotional communications which people are consciously aware of.

Dallas Advertising Delivering Quality Performance

Dallas Advertising Delivering Quality Performance

Advertising is, by far, the most crucial factor that leads to success within the realm of commerce. True enough, a business without a sign is practically a sign of no business. Receiving enough publicity can do wonders for your ventures influx of customers, clients and/or partners. However, finding a trustworthy and performance-driven advertising company can turn into a challenge. Fret no more once you avail of the services of Dallas Advertising. This agency makes sure that it maximizes the value of your advertising payments. Publicity or airtime doesnt come cheap; so consequently, the amount you spend should be matched with the same quality of results.

How to use the variety of advertising media depends on the audience or target market youre trying to reach out to. You may choose from print ads, the radio, television, Internet, or even outdoor media. It can become rather time consuming trying to decide on which medium will suit your business needs. Dallas Advertising lessens this burden by coming up with the optimal mix of these advertising media for your industry. Their vast experiences in the advertising field have equipped them with impressive knowledge in coming up with combinations and discerning what works with what simply wont. This is probably one of their biggest advantages over the other agencies in the same industry.

With the thousands of successful campaigns that were launched, plenty of meaningful business relationships have been made. The agency has spent over a decade building close ties and strong bonds with their media contact network. These connections greatly boost clients businesses, especially when some of these established relationships are key players in the advertising field. Marketing strategies have never been made more convenient and economical like this. Dallas Advertising is a heavily trusted name. They arent all talk; they deliver phenomenal results that are worth every penny you shell out.

What Is The Scope Of Ooh Advertising

What Is The Scope Of Ooh Advertising

The scope of OOH Advertising is wide. This blog provides brief information on the scope and also on a few advantages of outdoor advertising. Take a look.
It must be noted that outdoor advertising does not include only the billboards or posters. Any brand or business advertisement that is accessible to customers through an out of home device such as a public transport vehicle, a bus shelter ad, an ad display at the community gate etc. Airport advertising, mall advertising, metro advertising etc. are again a few avenues of OOH advertising that are widely adopted by brand owners and advertisers to promote their brands. The scope of outdoor advertising is therefore not limited to a particular avenue.

A major advantage of launching an outdoor advertising campaign is that it cannot be ignored by customers. Those who walk past an OOH Advertising display easily get attracted to the brand message. They would not mind pondering over for a while to go through the brand message. If the ad message sounds to be beneficial to them, they may even consider of buying the product. If otherwise, they can simply walk past. No force is exerted on customers to go through the brand message. The compelling nature of an outdoor advertising display attracts customers.

An OOH advertising display is also omnipresent. Those who come across the ad display in the morning can re-visit the same site and access the brand information. An OOH Ad display also works as a landmark for many who are not familiar with a particular locality or community. In fact the big billboard display at the community hall or the hoarding near the bus shelter can direct new visitors in your very own locality. OOH Ads also provide good directions to brand address. Outdoor ad displays that provide proper address and contact detail of the brand stores are very informative to new customers.

Is digitalization of OOH advertising tools beneficial?

In today”s competitive and fast-paced world, a dramatic change is observed in the buying habit of customers. Modern consumers are constantly demanding for instant information through easily reachable means. Traditional means of advertising do not suit to them. They look forward to accessing brand information through richer and interactive means. The digitalization of OOHadvertising tools is therefore a highly accepted transition in the overall outdoor advertising domain. Customers prefer digitalized OOH Ad displays as compared to those traditional billboards or posters.

With digital outdoor , advertisers can also communicate with their target customers without any delay of presenting the brand message. Targeting the most suitable audience for the brand and obtaining instant feedback on a particular product or service are also possible through a digital OOH Advertising media. A digital OOH media provides an enhancing experience of the brand on customers” mind which further forms a long lasting impression.

Advertising For Investors How To Capture An Investors Attention

Advertising For Investors How To Capture An Investors Attention

When you’re advertising to investors, you’ll use many of the same strategies you would use for traditional real estate advertising. However, there’s one key difference. With investor advertising, you’ll want the investors to know they are getting a special deal and really getting the best price out there.

1.Focus on the Deal. You want your investor to know they are getting a really great deal on this property. Your wording should be all about getting the deal. Use language like, “Buying at 70% of market value.” This is the kind of language that attracts the serious investor.

2.Use targeted phrases. Targeted phrases are especially important to increase web traffic. Along with your targeted phrases, you’ll use things like, “fixer-upper,” “deal,” “TLC,” “Rehab,” “Renovation,” “Sweat Equity.” Your main focus is to appeal to that investor.

3.Look what others are searching for. You’ll want your targeted phrases and investor advertising strategies to be similar to what people are already searching for. What is most popular in a Google search is also what you want to be using. This will ensure that investors come to your website. If you go to Google Adwords and type in keywords (such as, fixer-uppers, your town) you’ll end up on a page where you can see how many people are searching for that exact phrase. You can see monthly details, which can be a valuable resource for keeping your advertising fresh. This tool will also who you how many other website are coming up with similar results.

4.Meet with people in person. Technology is a wonderful thing, but once you’ve found a serious investor, who has responded to your investor advertising, you’ll want to meet with them in person. Do this at the courthouse or an auction.

Investor advertising is very similar to traditional advertising. With just a few simple changes, you’ll be able to contact investors who are interested in new properties.

The changing countenance of online advertising

The changing countenance of online advertising

The year 2011, has been quite eventful so far, for the online advertising industry. The first quarter of the year has witnessed transformational changes in the overall approach to online advertising. Recently Google outflanked yahoo for the first time ever to become the biggest online display advertiser.

With the long list of small and mid-sized business enterprises in its kitty, Google seems to be riding the jitney to success in the online advertising arena. According to the Interactive Advertising Bureau report, video and mobile ads are growing by leaps and bounds. In the first quarter of 2011 alone, Google raked in $400 million from the display ad revenue. Yahoo is supposed to have grossed $327million and Facebook amassed $240 million. Out of these three, the rate of growth of Facebook is the fastest. It has come up as a new and a highly effective advertisement platform for the various businesses. It is continuously revamping the applications and is changing the face of online advertising. Today Facebook is illustrious as one of the most potent and pragmatic online advertising platform.

The use of video ads is becoming an increasingly popular trend in the industry. This is solely because of their highly interactive and appealing nature. Google has predicted that by the year 2015, 50% of nearly all advertisement drives will include video ads. This will prove out to be beneficial for the marketers as people tend to enjoy seeing videos. Furthermore it is maturing as an immensely capable and cogent method of advertising products, services and ideas.

Mobile technology is making great headways with each passing day. Today people are cherishing the newfangled experience of browsing internet through their mobile handsets. So now users can use internet via their cell phones even when they are on their proverbial go. What will be interesting to see, is how the marketers are going to give prominence to their advertising campaigns on a mobile phone. This is surely going to be a challenging task keeping in mind the limited screen space available. The faster they are going to accomplish this task, the better it is for them. The power of a mobile phone will enable the marketers to reach out even to their distant pool of potential customers.

In the coming times marketers will have to be more creative and inventive to carve their niche in the online advertisement industry. It is not only the need of the hour, but also absolutely imperative for their sustenance.

Advertising Through Flyer Printing And Distribution

Advertising Through Flyer Printing And Distribution

There are many ways to advertise a business. For those who have enough budget, they can advertise their businesses through television, radio, newspaper, and through billboards. However, many small-scale businesses cannot afford such forms of advertising. It wouldn’t be practical for them to spend too much on advertising and lose their financial capability to spend on the other important aspects of their small business. But still, every entrepreneur knows that for a business to gain profit, it should still be advertised no matter how it may be.

One of the best ways through which small-scale businesses can advertise their business is through giving out flyers. Flyer printing and distribution is the cheapest but effective way to advertise a business. Aside from advertising, flyer printing and distribution can also be used for promoting events, dispersing general information, and for political campaigns.

The effectiveness of flyer printing and distribution for advertising a business depends on the effort that the business owners exert in distributing them. The more time they dedicate to giving out flyers, the more exposure they can get. Of course, it will also depend on the number of copies of the flyers that they are able to produce. Unlike TV, radio, newspaper, and billboard ads, flyer printing exposure will only be limited to the number of people who actually sees and read the flyers.

In order for the flyers to be effective, its content should be well planned. It should be brief but informative. It should include only honest information about what the business is all about, what the products/services are, how they do business, and of course, the company’s contact details. Irrelevant information that can bore those reading it should also be avoided. The flyers should also be made in a manner that it can attract attention and the interest of an audience. Putting some form of art to it such as graphics and creative lettering add to its appeal. It is also advisable to have them digitally printed in full color on glossy paper for best quality flyers.

The high effectiveness vs. cost ratio of flyer printing and distribution make it one of the most cost effective forms of advertising. Some companies, even those who are stable enough to afford mass media advertising, still use flyer distribution for advertising their business. Giving out flyers is an effective way to give out in depth details about the products/services that a business offers which their market might miss with mass media advertisements. If you are having trouble getting exposure for your start-up business, flyer printing and distribution can definitely give your business a boost.

Advertising – Print Vs. Internet

Advertising – Print Vs. Internet

Author: Daniel Agnew
Article Source: MiNeeds.com, where consumers get competitive bids from Web Designers or Computer Service Professionals. Read reviews, compare offers & save. Its free!
Article Link:
Tags: Web Designers , Web Developers , Website Hosting Services , SEO , Advertising , Websites
As an IT Professional and a website designer I talk with many companies and small businesses about the importance of advertising and marketing on the internet. It is still to my surprise how many businesses are weary of spending the money on creating a website for online advertising. Before we move any further lets be clear about one thing. Online advertising is an incredibly low cost, low maintenance option that businesses have available. It is shocking to me how much businesses will spend monthly to be listed in multiple phone books for the same circulation area. I have several customers that have admitted to me that they spend at least $300 per month per phone book for a small two inch square space. These businesses are listed in three phone books and are spending about $900 dollars a month in phone book advertising that in todays society most people just throw away. However, after the initial setup of the website which can cost from $500 and up (for a good design), the monthly maintenance cost is extremely low in comparison. For domain registration and website hosting you should expect to pay between $50 and $100 per year in addition to any monthly maintenance or updating fee you may pay to a web design or SEO company. With the advances in todays technology phone books are becoming less of research tool and more of a paper weight while the internet increasingly becomes a point of reference for information for people. Now please be aware I am not advocating pulling all of your advertising out of phone books and investing solely in the internet, just carefully consider weighing the options. You might find that you can reduce your print advertising a very small portion and be able to afford a low maintenance website. In todays unstable economy and as we move into the future take a closer look at your companies advertising expenses and your return on those investments and consider making an investment in your future.
Was the Article Useful?
I hope you enjoyed the article! Please rate it at the following link, your feedback is highly appreciated:
Advertising – Print Vs. Internet

Advertise Your Brand Through Outdoor Billboard Advertising

Advertise Your Brand Through Outdoor Billboard Advertising

These days all kinds of business actually require outdoor advertisements. Just advertisement is not enough to exist in a market where there is lot of competition in the market as all the market owners are always ready to show their best output to the customers. Therefore you have to be extraordinary to exist in such a competitive environment.

Outdoor billboard advertising in Dubai is the best medium so as to advertise the brand as well as its product. An outdoor advertising billboard permits all other companies to get in touch with the potential customers located in different parts of the world. Many people miss advertisements that come on television but the outdoor advertising cannot be missed. One of the major kinds of outdoor advertisement is truck ads. In order to make people aware of your brand as well as product then truck ad is the best source.

Outdoor billboards are the best means to advertise your product as they directly target the potential consumers. This is one of the most famous and preferable option offered by companies. This provides you the opportunity putting large canvas in order to give the required information to large number of people. Earlier traditional billboards were actually put on the building tops or large walls. But now mobile billboard advertising has replaced that.

Image Matters is one of the most known media company. The expertise of our company is based on offering numerous communication solutions. We are amid the best recognized outdoor advertising billboards companies in Dubai. If you are in Dubai than outdoor billboard advertising UAE can be very helpful to you as we are here to help you. We actually help you in letting people know about your services by personally going in every corner of the city. Mobile billboard advertising can be the great way to approach potential customers. Thus, for a great ad and support, we are here to help you!

A Guide For Name Change Advertising In Times Of India

A Guide For Name Change Advertising In Times Of India

Do you want to reveal your new identity to advertiser? TOI is best option for this purpose. The newspaper is circulated in all metropolitan cities. It covers Hyderabad, Kolkata, Delhi, Mumbai Bangalore & Chennai. Besides this, its some editions enlighten small cities. Why it is best for Name Change Ad? There are several reasons to prove that advertising in Times of India for name change declaration is best.

What people mostly look for while giving ad to change their name? Most of them are highly concerned for low price packages. TOI very well satisfies this requirement. Times of India advertising rates for name change ad are very less. Here, two most popular package of TOI are mentioned. One is Times of India Delhi Edition package and another is TOI- Delhi + Navbharat Times-NCR. The first package is worth Rs 700 & another is worth Rs 1270. In first package, Rs 140 are charged for each extra line. You have to pay the amount of Rs 245 for each extra line in second package.

Among both the packages, second one will be money saver for you. It has been said because you are required to select two newspapers for name change ad. If you avail this combo pack then your ad will get published in two newspapers- One is Hindi that is Navbharat Times & another is English that is TOI.

The above given description will help you to find out that which package will solve the purpose of advertising. If you have already decided to put your ad in any other popular Hindi newspaper like Dainik, Hindustan Hindi then avail TOI Delhi edition package.

Some samples shall help you to compose your name change ad. So for your help, we bring for you some advertising samples- Anuj Singh, S/o Vikas Singh R/o Flat no xxx, Plot No. 1- A, Gagan Deep, Sector-x, Vaishali, Ghaziabad – 201010, have changed my name to DINESH BARI for all purposes.
There is another example for your help-Sidhartha Mishra, R/o. Flat No. A1, Nirvan Residency, Sri vaishnav Co-op Housing Society, Andhra, has changed his name to Sidhartha Kumar Mishra

So, the important components of these ads are Address, Old Name and New Name. It is not mandatory to give your phone number. To inquire more details about these ads in TOI, you can go through the website of any newspaper advertising agency. There, you would be able to discover the current offers anytime.

Indias Growth In The Advertising Industry

Indias Growth In The Advertising Industry

The Indian advertising industry as it stands today is all about business. It has grown from being a small-scale business to a full-grown industry. It has come up as one of the key industries and tertiary sectors and has expanded its reach be it with respect to creative branding, the capital deployed or the workforce involved. Advertising firms in India, in no time have carved a niche for themselves and set themselves on the world map. It is one of the key factors to improve your business.

Advertising agencies in India with an estimated value of es13, 200-crore has astonished many the world over with some astounding work that has emerged in the recent past. The creative minds in Indias creative branding agencies have produced some unbelievable concepts and work that can be considered as masterpieces in the field of advertising.

Event management in the country too has taken a leap. Print Media agencies, Outdoor Ad agencies and PR companies all have come a long way from being small and medium sized industries to becoming well known brands in the business. Various advertising firms, PR agencies, outdoor ad agencies in India have emerged as some of the top agencies of the country.

The Indian economy is on an upswing and the market is on a constant path of growth. With the market expanding, Indian advertising agencies have much to cheer. Businesses are turning to advertising firms to cash in on profitable business opportunities. Expansion in business has resulted in a consequent boom in the advertising industry as well.

Advertising agencies in India today deal with national and international projects. This is essentially due to the fact that the industry offers a range of functions to its clients that cover end to end solutions including client servicing, media planning, media buying, creative conceptualization, pre and post campaign analysis, market research, marketing, branding, and public relation services.

Given the present pace at which the Indian advertising firms are moving the industry is geared to witness a significant boom in the times ahead. If the pundits are to be trusted then the industry in the times to come will be a key contributor to the GDP. With al this there is definitely no looking back for the Indian advertising industry that is all set to win accolades from the world over.
Indias online advertising market worth Rs. 250 crores, India mobile advertising is Rs 40 crores. Internet advertising, already a $15-billion industry in the US, is set to see a big boom in India. According to a media reports, internet advertising stood at Rs 215 crore last year (a 43 per cent growth over the previous year), but industry watchers say that it could grow more than ten-fold (to Rs 2,500 crore) by 2011. Mobile advertising, which is hot in India simply because, for every internet user there are five mobile phone users, is also projected to grow from Rs 40 crore currently to Rs 500 crore by 2011.